PRO LAB has partnered with IDK Corporation for distribution of the manufacturer’s full range of pro AV solutions in the GCC. The agreement will leverage the distributor’s extensive market expertise and regional network to bring IDK’s IP-based AV technology solutions to the GCC’s evolving audiovisual industry.
IDK is headquartered in Kanagawa, Japan, with a strong presence across the USA, Europe and Asia. The manufacturer has been in the pro AV industry for over 30 years, offering multiswitchers, video converters and AV-over-IP solutions. The distributor noted that this comprehensive product range and IDK’s commitment to quality and in-house vertical integration make it an ideal partner for PRO LAB.
“We are thrilled to partner with IDK Corporation, whose solutions are transforming pro AV technology,” said Rami Haber, CEO of PRO LAB. “As demand for cutting-edge AV experiences grows, we’re excited to make these innovations accessible in the GCC. This partnership lets us bring future-ready, flexible solutions to our clients, empowering them to deliver outstanding AV experiences to their audiences.”
Mina Goumenaki, brand manager of video at PRO LAB, commented: “IDK’s range of products will be a game-changer for our regional partners and clients. As the pro AV industry transitions to IP-based solutions, we are committed to delivering seamless, future-ready systems that empower our customers. IDK’s dedication to research and development and vertically integrated production approach ensures we’ll offer products of the highest standard.”
Petteri Partinen, senior business development manager for IDK, added: “We are more than happy to announce this exciting new partnership with PRO LAB for the UAE and KSA regions. As a Japanese company, IDK Corporation deeply values the principles of long-term and professional partnerships. This new partnership brings IDK Corporation’s innovative products more widely available to our clients in the UAE and KSA regions and allows them to experience 'Quality from Japan.' PRO LAB’s commitment to quality, professional approach and deep market understanding are invaluable to IDK Corporation as we expand our regional presence. I look forward to working with the PRO LAB team and I’m confident this cooperation will contribute to our mutual growth and success.”