PRO LAB has welcomed Edgar Allan Pulido as brand manager for the video department. In this role, he will oversee brand representation and strategy, sales and support, training and education initiatives, and inventory and pricing management. He will also provide market research and reports, pre-sales and post-sales support, systems design and solution engineering, and support for events and trade shows.
Before joining the distributor, Pulido served as head of the video department at a Dubai-based AV rental company for 10 years. Whilst there, he managed a team of video engineers and technicians, allocating them to projects based on skill sets and complexity. The role was both technical and managerial, with Pulido leveraging his expertise in video systems alongside his leadership skills and deep understanding of the live events industry.
His key responsibilities in this position were leadership and team management, technical planning and execution, research on market and technology trends, and providing support for the sales team and clients.
During his tenure, he worked across various high-profile projects in the GCC, such as the Cirque du Soleil Jeddah in 2023, where he led the video team responsible for planning and executing the intrinsic details and precision of the production. That same year, Pulido also led a team of video engineers and technicians at the F1 Grand Prix 2023 in Jeddah and then at Ushuaia Dubai in 2024, where he led the video team to deliver a plug-and-play video system for the touring VJs.
“After 15 years in Rental and live AV, I’ve moved from planning and running the show to shaping the industry,” remarked Pulido. “My experience in the field now drives my passion for delivering the right solutions to the professionals who need them most.”
Rami Haber, CEO of PRO LAB, said: "We are excited to welcome Edgar Allan Pulido to PRO LAB. His expertise in live events and deep industry knowledge make him a great addition to our team. We look forward to his impact on our video division."