SAUDI ARABIA: Imam Abdulrahman Bin Faisal University (IAU) has transformed its main conference hall with audiovisual solutions provided by Samir Group, AV&LC Division and PRO LAB. Tasked with enhancing the overall AV experience while maintaining a strict budget, the former selected products from various brands distributed by PRO LAB, including Prolights, ChamSys, Roxtone, DJ Power, Visual Productions, Alustage and Moveket.
The objective was to create a high-end, user-friendly AV environment that aligned with the university’s vision for innovation and excellence. “Our client aimed to have a ‘state-of-the-art’ design incorporating the latest technologies, all while staying within a defined budget,” explained the Samir Group, AV&LC Division’s business director, Waddah ELRayyes. “We were able to meet this goal without compromising on quality or performance.”
To bring this vision to life, the company selected a suite of trusted brands distributed by PRO LAB. The choice was based on the performance of the brands, as well as the support provided by the PRO LAB team. “We chose those brands for their reputation and the support extended by PRO LAB made it a seamless experience,” confirmed ELRayyes.
According to the team, the collective impact of the selected technologies significantly elevated the auditorium’s capabilities, offering vibrant lighting and seamless audio integration to deliver a multifunctional space that caters to a wide range of events and presentations.
Following installation, the response from has been highly positive. “The feedback we received from stakeholders, including clients, performers, and audiences, has been fantastic,” noted Biju Abdul Latheef, national manager at Samir Group. “In fact, this auditorium is now being used as a design reference for future projects by the client.”
Rami Haber, CEO of PRO LAB, remarked: “At PRO LAB, we believe that technology should empower creativity and elevate experiences. Our collaboration with Samir Group, AV&LC Division on the IAU auditorium is a testament to what’s possible when vision, expertise and the right partners come together. We’re proud to have contributed our brands and support to a project that’s setting new standards for AV excellence in the region.”
Latheef echoed those sentiments: “Working with PRO LAB allowed us to achieve the perfect lighting design tailored to the site’s requirements. It’s always rewarding to see a vision come to life and this was only possible through teamwork, detailed planning and a strong partnership with PRO LAB.”
“Working alongside Samir Group, AV&LC Division on the IAU project has been a true reflection of what strong partnerships can achieve,” said Waqas, sales director at PRO LAB. “Seeing this space come to life and hearing the positive feedback affirms the impact of our collaborative efforts.”
Looking ahead, both Samir Group, AV&LC Division and the client are exploring ways to replicate the success of this installation in upcoming auditorium projects.